Hubspot Aeo
HubSpot AEO is HubSpot’s brand new answer engine optimization tool that helps brands see and improve how they appear inside AI search results. Instead of guessing what ChatGPT, Gemini, or Perplexity say about a business, it surfaces concrete visibility scores, competitor comparisons, and AI‑driven recommendations. Built directly into the HubSpot customer platform, it is aimed at marketers, SEO teams, and revenue leaders who want their brand to be the one AI recommends when buyers ask for product suggestions.
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Pricing
- Free Trial: HubSpot AEO includes a 28-day free trial.
- HubSpot AEO: $50 per month; or $45 per month if paid annually. Includes tracking 25 prompts across 3 answer engines daily, with additional prompts available anytime.
- Included Access: Also included in Marketing Hub Professional and Enterprise.
Features
- Multi‑engine AI visibility tracking: Monitors how often a brand appears in answers from ChatGPT, Gemini, and Perplexity across tracked prompts, including sentiment toward the brand.
- Prompt tracking and suggestions: Lets teams track specific buyer‑style prompts, while also suggesting new prompts based on company, industry, and competitor data.
- Citation and content analysis: Breaks down which domains, pages, and content types AI systems reference for the brand and its competitors, so teams know what content is driving mentions.
- Prioritized recommendations: Turns insights into ordered actions, such as creating or updating specific pages or pitching third‑party sites, so marketers get a to‑do list instead of a vague dashboard.
- HubSpot CRM connection: When used with Marketing Hub Pro or Enterprise, AEO uses CRM context to sharpen recommendations and tie AI visibility work to real customers and campaigns.
Use cases
- B2B SaaS marketing teams: Tracking how often their product is recommended when buyers ask AI for category solutions.
- E‑commerce and DTC brands: Monitoring brand mentions in AI answers for product, comparison, and review‑style prompts.
- Content and SEO teams: Planning blogs, landing pages, and thought‑leadership pieces based on which sources AI already cites.
- Agencies and consultants: Offering AEO audits and ongoing visibility reporting as a new retainer service.
- Uncommon Use Cases: Used by PR teams to track AI‑driven brand sentiment during launches; adopted by RevOps leaders to correlate AI visibility trends with lead and pipeline performance.