Timelaps
Timelaps focuses on continuous brand tracking for marketers who want research-grade data without traditional agency cost or lag. It combines ongoing consumer surveys with an always-on dashboard and AI-generated insights so teams can see how awareness, consideration, purchase, and loyalty shift over time, understand brand associations and buying moments, and quickly interpret what the data actually means.
Make a decision about Timelaps
- Already use it? Add Timelaps to Stack Autopsy — check cost, overlap and safe cancellations.
- Thinking about buying it? Ask AI Advisor — compare fit, alternatives and trade-offs.
- Want to leave it? Find a replacement — see feature losses and migration risks.
Pricing
- Custom quotes: Actual pricing depends on factors such as number of markets, sample design, and competitive set, so final numbers come via direct contact with the team.
Features
- Always-on brand funnel tracking: Monitors awareness, consideration, purchase, and loyalty across your brand and competitors, refreshed monthly so teams see trends rather than one-off snapshots.
- “Moments” and mental availability mapping: Identifies the buying situations where the brand is top of mind, where competitors dominate, and where white space exists, inspired by Ehrenberg-Bass style category entry points.
- Brand associations and creative cut-through: Captures the imagery, attributes, advertising recall, and word of mouth that people link with your brand versus others, so marketers can see what is really landing.
- Category and buyer insight: Surfaces how people decide in the category, repertoire size, switching behavior, where they buy, plus demographics, income, household profile, location, psychographics, and media habits.
- AI-generated commentary: Every dashboard view comes with AI-written explanations that highlight key movements, patterns, and anomalies so non-researchers can interpret charts without a stats degree.
- Global panel and research rigor: Uses large, vetted consumer panels across 80+ markets, with around 4,000 responses per year for a standard study, along with data quality checks familiar to experienced research teams.
Use cases
- Brand and growth marketers: Using it to track brand health across campaigns, product launches, and media shifts without waiting for quarterly research drops.
- Marketing and creative agencies: Offering always-on brand intelligence as a client value-add, without carrying the overhead of running full trackers in-house.
- Research and insight leaders: Replacing legacy trackers with a more agile setup that still satisfies internal rigor and board-level reporting.
- VC-backed and challenger startups: Getting competitive intelligence against category incumbents at a price and speed that fits scale-up realities.
- Uncommon Use Cases: Used by membership and non-profit organizations to measure supporter sentiment and awareness over time; adopted by PE and VC portfolio teams to benchmark brand strength across multiple holdings.